Chipotle Mexican Grill is celebrating its 20th anniversary with a contest that will award the grand prize winners with free Chipotle burritos for 20 years. The contest, named Adventurrito, kicked off on July 13 when the first of 20 puzzles was opened up to players.
The contest runs for 20 consecutive days and as each new contest day begins, a new puzzle will open. In order to open the next day’s puzzles, though, contestants will need to successfully solve the current puzzle by 20:20 Mountain time. If you didn’t start the contest when it launched on July 13, don’t despair because you can still earn a chance at winning free burritos for a year.
Every contestant that logs on to Adventurrito.com and attempts to solve the daily puzzle will be entered into a drawing to win a free burrito a week for a year. Even if you submit an incorrect answer, you will still be entered to win a year’s worth of free burritos.
“Our 20th anniversary wouldn’t be possible without the continuing support of so many loyal customers and fans,” said Mark Crumpacker, chief marketing officer at Chipotle. “‘Adventurrito’ reflects the fun, irreverent side of Chipotle, and offers a fun way for fans to celebrate our anniversary while getting the chance to win the ultimate Chipotle prize – free burritos for up to 20 years.”
Chipotle is keeping up with the strong ‘20’ theme for its 20th anniversary by awarding 20 customers with free burritos for 20 years. That’s right burrito lovers, 20 grand-prize winners will be chosen after the final puzzle opens up on August 1, 2013. Good luck!