Groupon.com was the first daily deal site I heard about and although I love a good deal, I didn’t jump on the bandwagon right away. I was less concerned about any perceived risk with Internet shopping and more worried about buying things I didn’t need just because the item or service was on sale. I eventually caved in and signed up for Groupon.
Unfortunately, I didn’t stop there. LivingSocial.com and Yollar were next on my list. Google Offers ended up adding my area to their program and so I registered my email address. I purchased a membership on Angie’s List for something unrelated to deals and ended up being blasted with daily deal emails from that site as well. After the daily deal sites came the daily deal aggregator sites, websites like SavingPass.com. Aggregator sites take the data from a bevy of daily deal sites and present it to you in one easy-to-read webpage.
What I quickly discovered is that I was beginning to suffer from daily deal overload. I managed to live without a Groupon subscription for so long but now my inbox was being flooded with deal after deal. Did I want five carwashes for the price of one? How about a make-your-own wine experience? The answer to both of these questions was no and I eventually found myself deleting all of these emails before I even opened them.
Sure, a great Groupon deal might come along once every few months, but in those cases a friend or family member will usually alert me to the offer. I’ve recently canceled email notification for most of the sites I subscribe to and not only is my email inbox less cluttered, I’m less likely to impulsively buy something because it comes with an attractive price tag.
I wonder if I’m the only one suffering from daily deal overload. Are you a daily deal fanatic? If so, do you find yourself getting burned out?
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