This story had the perfect set of ingredients to catch my attention: the arts, fundraising for children and a San Francisco 49er football player. I’m a fan of all three and so I was excited to see that the Vernon Davis Foundation for the Arts (VDFA) has partnered with Yiftee to raise money for art supplies and scholarships for children. The foundation focuses on helping youth in chaotic situations stay away from drugs, guns and crime.
Vernon Davis, one of the 49ers’ star wide receivers, is giving away 20,000 Yiftee gifts to fans that interact with the star via social media or download the Yiftee mobile app and enter a special code. Yiftee is a giving platform that lets consumers give small gifts to their friends, like a latte at a local coffee shop.
"We are thrilled to make VDFA the Yiftee charity of choice, and our goal is to raise at least $50,000," said Lori Laub, Yiftee co-founder. "Yiftee is a social gifting app and website, and with gifting, it's the thought that counts. When a gift recipient doesn't have time to pick up his gift, he can donate it to charity in one click. These donations will all go to VDFA, to help kids find creative ways to express themselves."
Due to the popularity of both Davis and the 49ers, the VDFA expects the 20,000 gifts to move quickly and so Vernon Davis is offering fans that download the app and enter the code by November 25, 2013 the chance to win one of several prizes including two tickets to the December 8, 2013 game between the San Francisco 49ers and the Seattle Seahawks.
For more information or to enter to win 49ers tickets, visit the Yiftee website.