Telecommunications giant AT&T has created a Business Sustainability Advisory Council, which is designed to help customers utilize information and communications technology (ICT) to reduce their environmental footprint.

In addition to representatives from AT&T, participants from the Carbon Disclosure Project, Cisco Systems, The Information Technology and Innovation Foundation, the University of Colorado Denver, and the University of Texas at Austin will also be part of the advisory council.

The council will work with the data presented in the SMART 2020 report, which is designed to help businesses reduce their CO2 emissions by at least 15% by the year 2020.  

“The ICT sector has a huge role to play in helping companies measure and reduce their carbon emissions. We believe AT&T’s Business Sustainability Advisory Council is the right step at the right time with its focus on helping businesses understand the significant role communications technologies can have in reducing greenhouse gases while also demonstrating opportunities for reducing costs,” said Paul Dickinson, CEO, Carbon Disclosure Project. Source: AT&T

One example of how a company can use an ICT-based solution to reduce its overall carbon footprint is by using teleconferencing products. Cutting down on business trips and relying on new technology to hold virtual meetings can reduce a company’s greenhouse gas emissions and also cut a company’s travel budget.

The importance of ICT solutions as a way to meet CO2 reduction goals goes beyond domestic measures. The European Commission wants business travelers on that continent to reduce their business trips by at least 20%. The EU is focusing on expanding the continent’s infrastructure to support this lofty goal.

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