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AT&T prepares to launch eco-rating system
Customers will be able to learn more about the environmental impact of their mobile devices.
Fri, Feb 24, 2012 at 11:18 AM
In the coming months, AT&T customers will see something new in stores across the nation – an eco-rating system label on AT&T-branded mobile devices. The telecommunications giant is answering consumers’ call for more environmental information about the products they use, including mobile devices.
AT&T teamed up with BSR, a nonprofit organization that is dedicated to sustainability, to create the new eco-rating system. Products will be assessed and ranked based on 15 different criteria including the amount of recycled metal used to manufacture the device, energy efficiency, end-of-life issues and more.
“Increasingly, consumers are mindful of a product’s impact on the environment. We are excited to work with leading third-party organizations like BSR and our suppliers to help make it easier for our customers to learn about the environmental impact of products they plan to purchase,” said Jeff Bradley, senior vice president, Devices, AT&T Mobility. “Our new eco-rating system will make it easier for our customers to make more informed purchasing decisions.”
The new eco-rating labels will make their way to stores in the coming months but customers will also be able to do a little before-shopping research on the web. The addition of an environmental rating system is just the latest sustainability initiative introduced at AT&T. The company continues to reduce its environmental impact through an ever-expanding green fleet
, implementing energy efficiency projects
, an always expanding recycling and waste diversion program and more.
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