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Black Friday set new records, will Cyber Monday follow suit?
Approximately 247 million people shopped over the Black Friday weekend, setting a new all-time record.
Mon, Nov 26, 2012 at 8:00 AM
Unabashed consumerism was at its finest over the weekend as 247 million people hit the stores or logged on to the Internet to take advantage of Black Friday
sales. Black Friday weekend sales were expected to top $59 billion according to the National Retail Federation and now that Cyber Monday is upon us, I’m curious if we’ll see more record setting shopping trips.
The National Retail Federation, in partnership with Shop.org, has published its Cyber Monday 2012 expectations. Highlights from the shopper survey include:
More than 129 million shoppers are expected to shop online on Cyber Monday
85 percent of retailers surveyed are offering special Cyber Monday deals to meet this increased shopper demand
More than 20 million Cyber Monday consumers will be using their mobile device to shop
16 million shoppers are expected to log on from work, with retailers expecting traffic spikes over lunch hour
“The momentum from a solid Black Friday weekend certainly looks like it will carry on into Cyber Monday,” said BIGinsight Consumer Insights Director, Pam Goodfellow. “Millions of shoppers will be visiting retailers’ websites from their smartphones, tablets, home computers and work computers to check out special Cyber Monday promotions and make the most of their holiday shopping budgets.” Source: National Retail Federation
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