(CCE) has released its fifth company-wide Corporate Responsibility and Sustainability (CRS) report. The new report revealss that CCE is well on its way to meeting its Commitment 2020 goals. The 2009 CCE CRS report shows that the company has reduced its carbon footprint by 11.5 percent when compared to the 2007 number. CCE's 2009 global carbon footprint was 5.4 metric tons and while CCE acknowledges that part of this reduction came through a more refined carbon footprint measurement process, improvements in energy efficiency and other environmental measures are starting to pay off.
CCE measures its carbon footprint based on the World Resources Institute (WRI) and the World Business Council for Sustainable Development (WBCSD) Greenhouse Gas Protocol. CCE uses three scopes in their measurement process:
- Scope 1 – Direct emissions from CCE facilities and the CCE fleet
- Scope 2 – The electricity that the company purchases
- Scope 3 – Emissions that occur as a result of the company’s business but not generated at CCE-operated sites (optional per the Greenhouse Gas Protocol)
The majority of CCE’s carbon footprint falls under Scope 3 categories with 68.5 percent, or 3.7 million metric tons of CO2 emissions, coming directly from sales and marketing equipment in use at customer sites. Third-party distribution accounts for 3.9 percent of the company’s overall carbon footprint and business travel only adds .2 percent to the company’s footprint.
Scope 1 items that were measured including CCE’s mobile fleet (10.5 percent of the overall footprint), stationary facilities (4.1 percent), and other emissions (3.2 percent). The company’s use of purchased electricity makes up 9.6 percent of CCE’s overall carbon footprint, representing 517,513 metric tons of CO2 emissions in 2009.
Several steps were taken to achieve this 11.5 percent reduction in carbon footprint including the opening of its first LEED certified distribution center. The LEED Gold certified
Coachella, California CCE facility is a 60,000 square foot building that uses solar panels to generate onsite renewable energy, utilizes native plants for landscaping, has a cool roof, and uses a 100 percent stormwater retention system.
CCE has also expanded its hybrid vehicle fleet by adding 194 new hybrid trucks to its North American market and completing a hybrid pilot at its European locations. Six CCE facilities in Europe are also using a new energy monitoring and targeting system to help reduce energy use at these locations.
Besides Energy Conservation and Climate Change, CCE’s CRS report focused on four other key areas including Water Stewardship, Sustainable Packaging/Recycling, Product Portfolio/Balanced and Active Lifestyle, and Diverse and Inclusive Culture.
In addition to reducing its carbon footprint by 700,000 metric tons over the 2007 measurement, CCE has reduced its water use from 1.73 liters of water used per liter of product made to 1.67 liters. This is the company-wide average and some locations are even closer to achieving a 1:1 ratio. CCE’s global recycling rate averages more than 90 percent, well on the way to the 100 percent target rat
e. Although the global recycling rate is over 90 percent, some facilities are over 99 percent including CCE’s Bellevue, Washington facility
CCE’s growth in the Product Portfolio/Balanced and Active Lifestyle area including supporting First Lady Michelle Obama’s “Let’s Move!” campaign, leading the Clear on Calories labeling initiative, reducing beverage calorie consumption in U.S. schools by 88 percent since 2006, and appointing the first Chief Medical Officer to help employees focus on health and wellness.
CCE’s commitment to its employees extends beyond the appointment of a Chief Medical Officer; the company also introduced a global teleworking policy in 2009. The new teleworking policy will not only help meet the varying needs of its employees but will also help the company further reduce its carbon footprint.