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Charity:water uses Google Maps technology to plot projects
The nonprofit organization shows donors exactly where their money is spent.
Wed, Aug 29, 2012 at 1:00 PM
donates 100 percent of public donations directly to water projects around the world. This commitment to maximizing donation dollars makes charity:water one of my favorite nonprofit organizations. The organization doesn’t just say that all of the publicly donated money is used to fund projects in the field, it uses Google Maps to confirm this commitment.
The organization tracks donations through the new Dollars to Projects
feature. The donation-tracking feature fosters a sense of ownership among donors. Individuals or organizations that donate to charity:water can point directly to a specific project that was completed with the help of their donation.
Charity:water describes the process in six steps:
You fundraise or donate
We send your money to the field
Our partners start the work
Our partners collect GPS + photos + data
We assign your Dollars to Projects
You get a report of the project you helped fund
A sample report
is available on the charity:water website. The report includes the project name and type, the location of the project, an estimate of how many people are served by the water project, the total cost, the GPS coordinates, field notes and a list of people or campaigns that donated the specific water project.
This report can serve as both a point of pride for the donor, “Look how my $100 donation was used to create a well in Ethiopia,” but it is also a great tool to motivate others to donate. Instead of writing a check and wondering how your funds are going to be used, donate to charity:water and the organization will follow-up with you and tell you exactly where your funds went.
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