Yesterday, Chipotle burritos became Chipotle Booritos to raise funds for sustainable agriculture. Chipotle customers in the United States, United Kingdom and Canada who dressed up in a Halloween costume were treated to their choice of a burrito, bowl, salad or an order of tacos for only $2.
The proceeds from the special Halloween-themed event, up to $1 million, will go to The Chipotle Cultivate Foundation. The foundation is dedicated to funding “initiatives that support sustainable agriculture, family farming and culinary education.”
“By using this program as a fundraiser, we have already raised $2 million to support farmers and organizations that make sustainable and humanely raised food possible, and we’ll add to that total this year,” said Steve Ellis, founder, chairman and co-CEO of Chipotle. “It’s a great way to celebrate Halloween by doing something good.” (Source: Chipotle)
In addition to raising up to $1 million for sustainable agriculture, Chipotle Boorito also includes a costume contest. If you participated in the Boorito deal last night and have a photo of yourself in your costume at Chipotle, upload the photo to the Chipotle Boorito Facebook contest page or tag the photo on Twitter using #boorito and @chipotletweets.
The grand prize winner will receive $2,500, five runner-up prizes of $1,000 will be awarded and 20 runner-runner ups will receive a burrito party for 10.
If you’re participating in the Chipotle Boorito costume contest, I’d love to see your photo, so post a link below.
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- Chipotle Mexican Grill’s pros and cons
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