Coca-Cola and the World Wildlife Federation unveiled the first ever living billboard in the Philippines last week — a stunning display meant to represent the long-standing partnership between the two organizations.
The 60-foot x 60-foot billboard features thousands of Fukien tea plants, with each absorbing an average of 13 pounds of carbon dioxide annually. "This billboard helps alleviate air pollution within its proximate areas as it can absorb a total of 46,800 pounds of carbon dioxide from the atmosphere, on estimate," says botanist Anthony Gao.
In another creative nod, Coca-Cola created the pots for the plants using recycled bottles from various products in its portfolio. A potting mixture made up of a combination of industrial byproducts and organic fertilizers — a formulation that is stable and lightweight — was then added. A gravity-fed drip irrigation system helps deliver water and nutrients.
According to The Huffington Post, the plants are expected to grow quickly and will eventually cover the entire surface of the billboard.
"We're grateful for Coca-Cola Philippines' commitment to a partnership with WWF, focusing on water stewardship and climate protection," said Lory Tan of WWF. "Through these partnerships, we will work to help Coca-Cola Philippines achieve its Live Positively environmental targets and strive together towards environmental sustainability in the Philippines."
Alright, Coca-Cola — you've had your fun in the Philippines, now bring one of these to L.A.!