Want your supermarket to sell more sustainable seafood? Get Greenpeace to mount a social media campaign against it — and nine to 10 months later, you’ll see endangered species like orange roughy and Chilean sea bass disappear from the seafood section.
Now, Costo will eliminate red list species from its stores — at least until Marine Stewardship Certified options appear for those species — and shift to more sustainable tuna sources. The rest of Costco’s concessions are murkier: the discount chain will “pledge to play more of a leadership role within aquaculture,” “examine their remaining wild-caught species and determine how to best transition to the most sustainable alternative,” and “acknowledge the role that the canned tuna industry plays within the global sustainable seafood movement.”
Greenpeace points out that although Costco’s new practices won’t be perfect, they’re a step in the right direction. Thus, the nonprofit has declared victory.
Who’s next? My bet is on Publix
, a supermarket chain that has debuted and marketed greener shopping options — but flunked Greenpeace’s latest Supermarket Seafood Sustainability Scorecard
. Which lucky supermarket do you think Greenpeace will target next?