Greener coffee for American Airlines' passengers
The coffee served to American Airlines' passengers is now 100% Rainforest Alliance Certified.
Tue, Nov 02 2010 at 12:51 PM
The blue skies are getting greener thanks to a new inflight beverage option from American Airlines. As of November 1, the airline will be serving Java City coffee, which is 100 percent Rainforest Alliance Certified
In order to achieve Rainforest Alliance Certification, companies must ensure that their farming practices protect the environment, including native wildlife, while keeping local communities and workers best interests in mind. The Rainforest Alliance has partnered with the Sustainable Agriculture Network
(SAN) to ensure that farmers are compliant with SAN standards. Once farms have met these SAN standards then they can receive Rainforest Alliance Certification.
“We are committed to exploring greener options for all of our products, both inflight and on the ground, to enhance the travel experience for our loyal customers,” said Rob Friedman, American’s Vice President – Marketing. “Java City strikes the perfect balance by offering a high-quality, great-tasting, eco-friendly coffee.” Source: American Airlines
American Airlines sustainable business practices go beyond the new Rainforest Alliance Certified Java City coffee. The company uses the Global Reporting Initiative
(GRI) Sustainability Reporting Guidelines to craft its Corporate Responsibility Reports.
Highlights from American Airlines’ 2009 Corporate Responsibility Report include:
- Reduced jet fuel-related greenhouse gas emissions by 7.1 percent when compared to 2008
- Replaced certain industrial cleaning products with eco-friendlier versions to reduce the use of ozone depleting substances by almost 80 percent
- Flew 30 relief missions to Haiti that delivered more than 400,000 pounds of relief supplies as well as medical and relief personnel
- Replaced 31 MD-80 aircrafts with Boeing 737s, which are 35 more fuel efficient
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