A group of homeless individuals in Los Angeles are the unlikely beneficiaries of the most recent Abercrombie & Fitch (A&F) scandal. Earlier this month, author Robin Lewis told Business Insider that A&F CEO Mike Jeffries doesn’t sell XL or XXL women’s clothing because "He doesn't want larger people shopping in his store, he wants thin and beautiful people. He doesn't want his core customers to see people who aren't as hot as them wearing his clothing. People who wear his clothing should feel like they're one of the 'cool kids.'"
Lewis’ statement set off a firestorm of controversy. To make matters worse, the popular teen clothing brand sells XL and XXL sizes in its men’s line because "hot" athletes need larger sizes. No A&F for fat girls, though. While there have been a variety of responses, including a message to Jeffries from a former fat girl, my favorite response comes from Greg Karber.
Karber hit the thrift stores of L.A. to find Abercrombie & Fitch clothing and took those bags of clothes to skid row and started handing them out to homeless individuals. This is probably not the market Jeffries is after, either. But, I love it!
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