CVS is a popular store among coupon kings and queens. Smart shoppers can combine in-store coupons with manufacturer’s coupons and sales and to get toothpaste, laundry detergent, bottled water and more for next to nothing. Unfortunately, it is CVS and not extreme couponers that have taken the coupon thing a bit too far. It is not uncommon for a receipt for a one-item purchase to be kid-sized and no, I’m not over exaggerating. The size of CVS receipts has actually gone viral and now, CVS is promising to change.
The company’s oversized receipts are receiving national media attention. The Today Show’s Matt Lauer called them the ‘Magna Carta’ of receipts.
National media attention and a wave of CVS receipt photos on Instagram and other social media outlets has led to action and of course, CVS used social media to announce their plans.
This is the perfect solution and honestly, I don’t know who thought it was a great idea to print out 57 coupons per customer in the first place. CVS customers have to scan their loyalty cards in order to receive the coupons, so it is only logical that savings offers be loaded directly onto the cards.
I’m a CVS customer and every time I’m in the store, I will always hear a cashier joke about the receipts. You know you have an issue when your staff finds it funny and now it looks like CVS has a solution. While I’m happy that I won’t have to deal with three-foot long receipts next year, CVS may miss the viral attention.