The Civic 50 is the product of a partnership between Bloomberg and two civic engagement-focused organizations, the National Conference on Citizenship and Points of Light. The Civic 50 recognizes companies that go beyond good business practices to encourage and support community involvement.
All of the companies on the list were assessed in seven different civil engagement categories:: measurement/strategy, leadership, design, community partnerships, employee civic growth, cause alignment and transparency. After tallying the results, IBM earned the first place spot on the Civic 50.
The Civic 50 Top 10
- Capital One Financial Corp.
- Morgan Stanley
- Campbell Soup
- General Electric
Earlier this month Bloomberg Businessweek ran a feature article on the list, Volunteerism as a Core Competency. In the article, author Diane Brady discussed one of IBM’s civic-minded programs, the Corporate Services Corps.
“Since its inception five years ago, the Corps has fielded more than 200 teams of about a dozen volunteers each. The program’s month-long assignments have included modernizing Kenya’s postal service and helping design an online education program in India. With thousands of employees vying for its 500 spots each year, the Corps has become a coveted perk: Alumni say it’s bolstered their job performance, skills, and desire to build careers at IBM, according to an internal survey.” Source: Bloomberg Businessweek
Volunteerism boosting workplace productivity – makes sense to me. I love that IBM employees covet these opportunities and it is great to see a company IBM’s size implement some pretty creative community involvement programs.
To view the entire list, visit the Bloomberg Businessweek website: The Civic 50.