Is Urban Outfitters glorifying drug abuse?
Retailer under fire for a new line of shot glasses and other gag gifts that glorify prescription drugs.
Wed, May 08 2013 at 11:47 AM
Prescription drug abuse
is a serious issue in the United States and now one retailer that is popular among tweens and teens is facing criticism for a new line of shot glasses and other gag gifts that glorify the use of prescription drugs. Urban Outfitters sells the new product line, which includes items like a Syringe Shot Shooter and a Boozemin Flask, both in its stores and online.
The description on the Boozemin Flask
reads, “Fill that liquid poison prescription!” The flask looks as though it has been wrapped with a prescription label and the Rx symbol is prominently displayed. There’s no mistaking that this product is designed to mimic a prescription.
These products are supposed to be gag gifts, but in my opinion, prescription drug abuse is no laughing matter. According to the CDC
- 100 people die from drug overdoses everyday in the United States.
- Drug overdose death rates have more than tripled since 1990.
- In 2008, prescription painkillers were responsible for more overdose deaths than cocaine and heroin combined.
- In 2010, more than 12 million people used prescription painkillers nonmedically.
I find nothing cute or humorous about Urban Outfitters new product line, and I’m generally a laid-back person when it comes to controversial news items. When Urban Outfitters came under fire for a profanity-laced holiday catalog
in 2012, I just shrugged my shoulders. Curse words are just words. They certainly don’t kill thousands of people a year like prescription drug abuse does.
This time, I think Urban Outfitters crossed the line from edgy to distasteful, so I wholeheartedly support The Partnership at Drugfree.org’s campaign
urging Urban Outfitters to pull these items from its shelves.
What do you think, are these edgy gag gifts or an inappropriate product line?
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