That plastic bottle of water you picked up yesterday because you forgot your reusable container might end up in your next pair of Levi’s denim jeans. The iconic denimwear company announced a new line of clothing, the Waste<Less Denim Collection, which will be made from a minimum of 20 percent post-consumer recycled waste.
The new Waste<Less Denim Collection will be available as part of Levi’s Spring 2013 men’s and women’s collections. Waste<Less jeans will include post-consumer recycled plastic bottles and food trays. On average, each pair of jeans will include eight 12 to 20-ounce plastic bottles. The entire collection will use more than 3.5 million recycled plastic bottles, including brown beer bottles, green soda bottles, clear water bottles and black food trays.
“With this collection, we’re doing our own small part by taking waste and making something new from it,” said James Curleigh, global president of the Levi’s brand. “We don’t just want to reduce our impact on the environment, we want to leave it better than we found it. We are committed to making products in ways that are good for people and better for our planet.” Source: Levi’s
The men’s Waste<Less denim collection will be available in the following styles: Levi’s 511 Skinny jeans, the 504 Straight Fit jeans and a trucker jacket. Men’s styles will be available globally.
Women’s Waste<Less denim options are more limited. The company will only be producing the Boyfriend Skinny jeans out of the recycled bottles and the availability is limited to the U.S. and European markets.