To say that Marissa Mayer has been busy during her first year as Yahoo CEO would be an understatement. Mayer joined the company as chief executive officer on July 17, 2012, and in the last year she had a baby, spearheaded the acquisition of more than a dozen startups, led the revamp of multiple existing Yahoo products and gained national media attention for her no telecommuting stance. These moves have brought Yahoo stock prices up from just under $16 per share last July to more than $27 per share today.
Yahoo’s frantic merger and acquisition pace caught the attention of Scott Kessler, an equity analyst at S&P Capital. Kessler told CNNMoney, "It is just astounding how truly active Yahoo has been on the M&A [merger and acquisition] front. They're mostly buying very small companies, but still — I don't know that any other company has matched this pace of buying."
Startups acquired by Yahoo in the last 12 months include:
- October 2012 – Stamped
- December 2012 – OnTheAir
- January 2013 – Snip.it
- February 2013 – Alike
- March 2013 – Jybe and Summly
- May 2013 – Astrid, GoPollGo, MileWise, Loki Studios, Tumblr, and PlayerScale
- June 2013 – GhostBird and Rondee
- July 2013 – Bignoggins and Qwiki
Mayer and her management team aren’t just focused on buying up other companies, though. The team at Yahoo is also revamping some of its existing products including Yahoo Mail, Yahoo News and Flickr.
As would be expected, the changes to its existing products were met with both praise and disdain. Some people just don’t like change and when you make major changes to the look and feel of a product, people are going to complain.
Regardless of what some users think about the revamped products, it is obvious that shareholders are happy with the company, and that is exactly what Yahoo’s board of birectors wants. After a tumultuous few years, the company seems to be settling into a positive and productive phase with Mayer at the helm.