Several of the world’s largest companies have joined forces to create a new industry and trade organization, AMERIPEN. The American Institution for Packaging and the Environment (AMERIPEN) will focus on sustainable packaging. The Coca-Cola Company, ConAgra Foods, The Dow Chemical Co., Kellogg Company and Procter & Gamble are just a few of the companies that have stepped up to tackle the environmental challenges of today’s product packaging.
“AMERIPEN will further enhance the packaging value chain’s commitment to continuously improving its sustainability profile and reducing packaging waste,” said Joan Pierce, AMERIPEN President. “The organization will play an instrumental role in conveying this message to opinion leaders in North America and ensuring that participants in the packaging value chain have maximum scope to innovate, compete and operate in a resource-efficient way.” Source: AMERIPEN (PDF)
The creation of this organization seems to be the logical next step as companies continue to find ways to reduce their environmental impact. While sustainable packaging isn’t a new trend, it is nice to see businesses of this size working on solutions to the packaging problem.
After reading about the creation of AMERIPEN on Treehugger, I decided to look up some creative sustainable packaging examples. During my search I landed on the Sustainable Packaging Coalition Design Library
website. Here are a few of my favorite examples of sustainable packaging:
Eco Tray – CDs and DVDs can be stored in a 100 percent biodegradable and recyclable tray made out of potato or tapioca starch, a better alternative to plastic covers or paper sleeves.
Polypropylene pallets – The inside injection foam technology used in these polypropylene pallets leads to an average six-year lifespan. Better than three years for standard polypropylene pallets and two years for wood pallets.
Prilosec OTC Pack – One of AMERIPEN’s founding companies, Procter & Gamble, received recognition for the redesign of its Prilosec OTC pack. The company was able to merge the blister cards so that all pills fit on a single card, reducing waste and packaging.
These are just a few examples of how packaging can be made more sustainable and likely an example of the new solutions that will come about thanks to the coalition.