Nordstrom is my guilty pleasure but there is nothing guilty about the pleasure of shopping at one new Nordstrom-owned store. The store, Treasure & Bond, will open on Friday in New York City and Nordstrom has committed to donating store profits to charity. That’s right; Nordstrom will not be pocketing the profits from Treasure & Bond. The Seattle-based company is donating proceeds from the store to nonprofit organizations that benefit New York City children.

The store will support two charities each quarter and although the doors don’t officially open until tomorrow, eight organizations have already been selected.

August – October 2011

The New York Public Library Programs for Children and Young Adults

New York City’s Young Men’s Initiative

November 2011 – January 2012

Children’s Health Fund

Coalition for the Homeless: Camp Homeward Bound Sleep-Away Camp and After School Services

February 2012 – April 2012

The Edible Schoolyard NYC

Friends of the High Line’s Family and Education Programs

May 2012 – July 2012

Pediatric Cancer Care, Memorial Sloan Kettering

Association to Benefit Children (ABC)

At the end of each quarter, the net profits will be split equally between the two charities selected. In order to ensure that these organizations receive the maximum donation possible, Treasure & Bond is cutting expenses wherever possible including the use of recycled, reclaimed or repurposed materials from Nordstrom locations.

While Nordstrom owns the new boutique, shoppers familiar with the upscale retailer won’t recognize Treasure & Bond. The store is much smaller and features clothing and accessories you may not find at a Nordstrom store including custom couture hats from Satya Twena and vintage glasses from The Vintage Frame Company.

Treasure & Bond opens tomorrow at 350 West Broadway in SoHo but if you want to get a sneak peek inside Nordstrom’s new philanthropic shopping experience, check out this feature on

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