Green business experts from around the nation are preparing to descend upon Los Angeles for the fourth annual Opportunity Green
business conference. This year’s event gets underway on Sept. 22, 2010, on the set of the Emmy Award winning series "Mad Men
" at the Los Angeles Center Studios.
The theme for this year’s conference is INTERConnected; we all share the planet and thus we are all interconnected. The event will feature workshops, exhibits, panel discussions, test drives, networking opportunities and more that are centered on four interactive showcase pavilions: food systems, products, smart cities: enabling technologies, and transportation.
Speakers from some of the world’s largest companies, including Walmart, Siemens, and Nike, will be presenting at the 2010 Opportunity Green conference. Several informative keynote addresses are scheduled including the release of a white paper from OgilvyEarth. Seth Farbman, president of OgilvyEarth, will be discussing the company’s new report: From Greenwash to Great: A Practical Guide to Great Green Marketing
A variety of workshop topics will be covered during the concurrent breakout sessions scheduled for Thursday, Sept. 23 and Friday, Sept. 24. Topics on this year’s agenda include:
- Mobility: Opportunities in Modern and Energy Efficient Transportation with Richard Steinberg of the BMW Group and Stuart Anderson with UrbanTrans North America
- Smart Business: The Business Case for Sustainability with Ben Bixby of Earth Aid and Liba Rubenstein with New Corporation
- Smart Cities: Feasible Blueprints of the New Metropolis
- Show Me the Money: Finding the Green in Green Business with Stuart Rudick of Mindful Investors LLC
In addition to two days filled with green business workshops and discussions, conference goers will also be treated to organic and local snacks and meals, an after-party on Thursday evening, and more.
Now on to the money-saving news, as an MNN reader you are eligible to receive a 30 percent discount on your registration. When you register for the 2010 Opportunity Green
conference, please enter discount code: MED_P30_MOTHERNATURE