Recycled toilet paper purveyor hawks product with birdseed billboard [Video]
If nature could talk…it would probably like to say thanks to everyone who chooses Nouvelle Soft toilet tissue — because it’s made with recycled paper, helping to conserve trees the world over. And, as we all know, trees are kind of a big deal, not least for the birds and wildlife that call them home. So we created a series of billboards, covered with birdseed. As the seed was eaten, nature’s message of ‘cheers’ was gradually revealed to the public, tying in to our campaign message: ‘NATURE WILL THANK YOU’.
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