World Environment Day is June 5, and Budweiser is asking the men of America to grow a beard to help conserve water. That’s right. Budweiser wants men to forego shaving between now and June 5 to help save 1 million gallons of water.

The idea started out as an in-house commitment from Anheuser-Busch employees. Last year, more than 1,200 employees let their beards and mustaches grow during the week leading up to World Environment Day. With an estimated five gallons of water saved for each skipped shave, the cumulative savings last year totaled nearly 42,000 gallons of water.

This year the program has been expanded to include suppliers, wholesalers and even the general public.

"Every gallon of water that we save makes a difference to our communities, so when thousands of people get together for one common cause, great things can happen," said Chad Pregracke, founder of Living Lands & Waters and the face of the program on Budweiser's Facebook page. "By pledging to skip shaving and 'grow one,' guys can literally wear their commitment to conserving our most valuable natural resource." Source: Budweiser

Budweiser is gathering pledges from consumers aged 21 and older on the official Budweiser Facebook page. Females can get involved by inviting their male friends to participate in the Grow One, Save a Million program. Visitors to the Facebook page can also track the daily water savings. Ultimately, Budweiser hopes that the program will save 1 million gallons of water over the next few weeks.

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