Starbucks’ global expansion continues. The world-famous coffeehouse is preparing to open its first store in Vietnam early next month. The new Ho Chi Minh City store will be operated through Starbucks’ longstanding partnership with Hong Kong Maxim’s Group. Once opened, Starbucks’ Asian presence will grow to more than 3,300 stores in 12 countries.
“Vietnam is one of the most dynamic and exciting markets in the world and we are proud to add Vietnam as the 12th market across the China and Asia Pacific region,” said John Culver, president, Starbucks China and Asia Pacific. “Starbucks is deeply respectful of Vietnam’s long and distinctive local coffee culture. We know coffee is a national pride for many Vietnamese and as such, we look forward to contributing and growing Vietnam’s already vibrant coffee industry.” Source: Starbucks
The new store is just one of hundreds of new stores planned in the Asia Pacific region this year. In December 2012, Starbucks announced an aggressive global growth plan, which included the prediction of nearly 4,000 stores operating in Asia by the end of 2013.
Other predictions from the December 2012 report include:
- China will be Starbucks largest market outside of the United States in 2014.
- Starbucks’ China presence will grow to 1,500 stores in 70 cities in 2015.
- A new store in Delhi, India is planned early this year, following-up on the company’s three successful Mumbai stores.