Surprise! People are motivated by games
A new report shows the impact that social games can have on offline behavior.
Wed, Jun 22 2011 at 1:18 PM
A new report from Recyclebank
, ROI Research and Google reveals that people are motivated by games. This may not come as a surprise to you but the report shows that online social games can actually have a positive impact on a person’s offline behavior. When the game or contest is eco-focused, then the person’s eco-conscious behaviors increase.
"The data and insights we've gained from the partnership with Google and ROI Research confirm our philosophy that the carrot is a very effective approach to motivating a major shift in consumer behavior, and that people are eager to learn how they can live greener lives," said Javier Flaim, senior vice president of global marketing at Recyclebank. "We've already started implementing some of the lessons we've learned to create the best possible experience for our members and ensure that our future initiatives make the biggest impact on the environment." Source: Recyclebank
Highlights from the report include:
97 percent of participants said the game increased their knowledge of environmental issues
54 percent of existing Recyclebank users said they are either very or extremely likely to take eco-positive actions based on their game experiences
Green actions by participants increased over the challenge period
86 percent of participants said that games and contests are a good way to educate the public
Recyclebank just launched a new challenge, the Green Your Vacation Contest
, and ROI Research and Google will be collecting data to see the effect that gamification has on this set of participants.
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