Some companies are getting creative with the social piece of their corporate social responsibility programs. Georgia-Pacific is teaming up with SOS Children’s Villages to raise funds for a facility in Kinshasa, Democratic Republic of Congo by selling toilet tissue. Yes, certain types of toilet paper now have a second more charitable function, supporting sanitation facilities in developing countries.
While this program isn’t connected to U.S. brands, consumers in Belgium that purchase either a 9 or 18-roll pack of Georgia-Pacific’s Lotus Moltonel brand toilet tissue will help support the new SOS Children’s Village in Kinshasa. The funds collected through the program will help build toilets and sanitation facilities at a preschool and primary school at the Kinshasa SOS Children’s Village site.
“We are glad that we can collaborate in this project with a brand that is committed to sanitation hygiene,” said Tom Moons, corporate partnerships manager - SOS Children’s Village. Together we can satisfy one of the primary needs of deprived children who mostly live in deplorable hygiene conditions.”
The Lotus Moltonel program is also active with the SOS Children’s Villages group in France, with funds from sales of the toilet tissue in that country going to support access to clean drinking water as well as new toilets, showers and communal laundries for residents in Tulear, Madagascar. Georgia-Pacific has plans to expand their partnership with SOS Children’s Villages to Finland in the near future.