Interbrand, a leader in brand management, has released a list of the Best Global Green Brands 2011. Automaker Toyota, maker of the best-selling hybrid
Toyota Prius, earned the number one spot. However, Interbrand’s recognition of Toyota’s green efforts goes beyond the Prius. The report recognizes the company’s partnership with Tesla, Toyota’s company-wide environmental initiatives and energy efficiency programs as well.
3M, the company behind well-recognized brands like Post-It and Scotch, takes the second place spot. The Interbrand report commends 3M for first setting up an environmental policy in 1975, offering more eco-friendly brands to its customers and its energy management programs.
The number three spot on the Best Global Green Brands 2011 list is held by Siemens. One of the factors contributing to the company's third place ranking is the Siemens’ Green Buildings program
, which saves the company 23,000 mWh in energy use each year. The company's acquisition of renewable energy firms was also mentioned in the report.
The rest of the companies in the top 10 include Johnson & Johnson (4), HP (5), Volkswagen (6), Honda (7), Dell (8), Cisco (9) and Panasonic (10).