Watch: Tim Cook's Apple challenges

One of Tim Cook's biggest challenges is the need to produce magical new products.

Thu, May 24 2012 at 5:33 PM

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Green Business, Apple, Video, Technology

Apple CEO Tim Cook has some big shoes to fill. Steve Jobs was an icon and an innovator. According to, Adam Lashinsky, senior editor-at-large for Fortune, if Cook is to live up to Jobs' legend, he has three big challenges. First and foremost is creating "magical" new items.

Photo: John.Karakatsanis/Flickr

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