Were American tastes too complex for Tesco? [Video]
After Tesco's announcement that it would sell its Fresh & Easy stores, analysts examine the reason behind the company's failed business plan.
Fri, Apr 19 2013 at 2:15 PM
Were American tastes too complex for Tesco
? Tesco, which operates a series of successful small grocers in Britain, brought the concept to the American market with the Fresh & Easy line. Unfortunately, the stores weren't as successful here in the United States and so now Tesco is planning on selling the brand
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