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MNN.COM › Money › Sustainable Business Practices
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    What's this?
What ever happened to phone books?
The publishers say phone books are still needed in some rural areas. But for those of us with Internet access? Not so much.

By

Chanie Kirschner
Fri, Jul 15 2011 at 10:30 AM
 5

Related Topics:

Reduce, Reuse, Recycle
Q: What ever happened to phone books? Do they still make them, and if so, why? Isn’t it a colossal waste of paper?
 
A: Ah, remember the days that your new, crisp, fresh-smelling phone book would arrive at your doorstep all shiny and new? In our house, we’d get one white (residential) and one yellow (commercial), and I’d immediately run to replace the old ones at the top of the front hall closet. In those days, we didn’t exactly recycle the old one but we did reuse it — it was my seat cushion in my dad’s old Dodge Shadow when I was first learning how to drive. And how handy to have a portable way to look up phone numbers on the go, right?
 
Well, long gone are those days. These days, you’re more likely to see phone books outside the house than in. I’ve seen phone books left outside so long, they become lawn ornaments. In fact, nobody I know actually uses a phone book anymore. Actually, that’s not true. I think my great-aunt Hilda does. I’ve seen her use it to stand on to get something in the top cabinet in her kitchen.
 
And while we’re on the subject of phone books, don’t you wonder about those movies where the unassuming boyishly good-looking hero looks up a number in a phone book in a nondescript phone booth in the middle of town. And then he circles the number and rips out the page? Come on, really? You’re telling me the guy can take apart a bomb in seconds but he doesn’t own a Blackberry? And he’s in a phone booth? With an actual phone book in it? Where is he, New York, circa 1955?
 
But I digress …
 
Remarkably, phone books have been around for 100 years and at one point were the most oft-read book in many houses. That’s because even if you didn’t read a work of literature, a romance novel or even a comic book, you sure as heck looked up the phone number of a plumber when the toilet started to gurgle.
 
But nowadays a local plumber is just a few clicks away.
 
In fact, so many people have seen the uselessness of print phone books that WhitePages.com has started an campaign called Ban the Phonebook, promoting the idea of an “opt-in” phone book delivery program, which would allow consumers to receive white pages only if they so desire. The site claims that 5 million trees are cut down each year to make phone books and that only 22 percent of those phone books are properly recycled.
 
The Yellow Pages Association (also known as the Local Search Association), which is the trade organization for the phone book industry, counters that phone books are in fact made only from recycled paper and sawdust. They go even further to say that there are rural areas in the U.S. that have limited or no Internet access and rely solely on phone books. If they stopped making them, those people would essentially be cut off.
 
But what about the rest of us who get our phone books and then promptly toss them out? I’m not so sure they have an answer for that one.
 
In an attempt to curb waste, though, they have created an “opt-out” program, which, through a series of steps, allows you to choose not to have phone books delivered to you. That's definitely a step in the right direction, if enough people take advantage of it.
 
Either way, phone books might very well be obsolete sooner than you know it, so while they’re still around — take a moment to peruse one if you’ve got it, feel the featherweight paper in your hands, and try to find some funny last names. Know that soon enough, you probably won’t have the opportunity.
 
— Chanie
 
Got a question? Submit a question to Mother Nature and one of our many experts will track down the answer. Plus: Visit our advice archives to see if your question has already been tackled.
 
Photo: merfam/Flickr; thumbnail photo: greenlagirl/Flickr; MNN homepage photo: iStockphoto

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anonymous
Gretchen Jul 26 2011 at 8:04 PM

Even those of us who still use them on occasion don't need one from three different providers.

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the_mick Jul 26 2011 at 6:48 PM

Recently, a slat supporting my bed's mattress broke and I grabbed a couple coffee cans, hoping they'd hold the bed in a pinch. They were a few inches too short. Then I remembered I had a few phone books out on the porch. They worked perfectly!

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Tarrant Jul 25 2011 at 7:35 AM

Seniors use phone books. Even web savvy seniors still use phone books to look up the information they need. I find this interesting because I would think the small type would keep them from being able to get the information as easily.

The only time I use a phone book is if one happens to be in a hotel room. I browse it to learn more about the character of the area--not the glossy version given in the tourism and hotel websites.

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anonymous
Jeff Jul 24 2011 at 10:59 PM

I despise that the phone books are left in my driveway without my asking because #1 I do not use them and #2 I have to try to responsibly find a way to dispose of them because my local recycling pickup will not take them. This year I have decided to collect any unwanted books from my neighbors, fill the bed of my truck and dump them in the driveway from which they came.

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stephanie.hobbs
stephanie.hobbs Jul 15 2011 at 11:44 AM
Thanks for mentioning our site: www.yellowpagesoptout.com. It takes about three minutes and your privacy is guaranteed, unlike many third party sites. We don't want to deliver directories to anyone who doesn't want to receive them. But recent surveys conducted by Burke Research indicate that 7 out of 10 US adults still consult the Yellow Pages and it's still a great way for small businsses to find new customers - print, online and mobile. Full disclosure, I work for the Local Search Association
.... More
and for more about our efforts, go to: www.localsearchassociation.org
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