Take a look behind the scenes as Norfolk Southern’s “Lonely Gallon” television spot is filmed in the Shenandoah Valley of Virginia. Learn what it means to be a “gas can wrangler.”

Click here to learn more about how Norfolk Southern is working to protect the environment.

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Transcript:

It all started with a fuel efficient idea visualized through this storyboard. A train horn is heard in the distance. A sound from a source that must need a lot of fuel. Hearing the call, fuel cans unite and make the long trek to where they’re needed: the thirsty train. Once the cans get to their destination, however, they realize they’re not really needed at all.

Norfolk Southern: A more efficient way to transport goods. These ideas were created at J. Walter Thompson, Norfolk Southern’s advertising agency since 1980. Norfolk Southern stands out in their industry, so this commercial had to be unique. The challenge was giving fuel cans the right personality. Animation was attempted, but reality was essential. A director’s vision was needed. The vision of Reggie Smith, an international director from Ireland, working with an American production crew. The fuel cans come alive in the Shenandoah Valley in Virginia.

Heard you’re comin’ back to town, hopin’ that you’ll come around and see me

Thinking bout ya so long, how’d I get things so wrong? You don’t need me

Now my new love she adores me, but every time I’m with her I’m still thinkin’ of you

Now my new love she’s alright, yeah I see her every night ‘cause you don’t need me

But there’s trouble on the rise, she’s bound to see it in my eyes that you don’t need me

It’s like the sun that sets…

Every time I’m with her I’m still thinking of you

But you don’t need me to make you smile

You don’t need me to hold you when you cry

No you don’t need me to leave the light on for you and I just can’t bear to see

You don’t need me (x2)

All my friends say walk away and let my new love take your place since you don’t need me

I take a step then take it back, can’t seem to .. on down the track

Though you don’t need me

There’s a light above the screen door, waitin but you don’t come around no more

Now my new love waits for me to look at her that way

And my new love waits for me to whisper things I won’t say

Yeah she tell sme that she needs me and I wanna feel it believe me

But you don’t need me to make you smile…

 

Heard you’re comin’ back to town, hopin’ that you’ll come around and see me

Thinking bout ya so long, how’d I get things so wrong? You don’t need me

Now my new love she adores me, but every time I’m with her I’m still thinking of you

Norfolk Southern: The future of transportation.

The thirty-second music was such a hit, it’s now available as a three-minute song.

That is so…that is really, really cool. That’s good.

End