Atlanta gets a fresh idea: Home-delivered organic produce
ColdLife grows its own food, keeps it cold, and delivers it to your door.
Fri, Jul 19, 2013 at 02:42 PM
Photo: ColdLife Organics
Residents of Atlanta have a new way to get fresh, non-GMO, pesticide-free organic fruits and vegetables. A new company called ColdLife Organics lets consumers place their orders online and have their groceries delivered directly to their home once a week.
ColdLife is more about delivery, though. The company is involved at every step of the way to make sure that customers receive the freshest produce possible. Their unique process starts right at their own certified organic farm in Florida. As soon as the produce is picked, it is washed in cold water and then placed into a refrigerated truck. After that it's shipped to ColdLife's 70,000 square foot refrigerated facility on Marietta Boulevard. As the company's COO, Jason Sherman, explained to MNN, "the produce is never exposed to heat from harvest to delivery we insure that correct temperatures are maintained." The fruits and vegetables — plus some meats and cheeses — are even delivered in a special, insulated box to make sure the contents stay cold during the journey between their delivery truck and your refrigerator. "The majority of our clients instruct us to leave their delivery outside as they are not at home," Sherman says, and this method allows the products in the box to stay cool for up to eight hours. He says all of this work to keep the produce cool ensures that their products are both fresh and have a long shelf life.
The company offers a variety of offerings, including a weekly fruit package for $39 and a box of "super greens" for the same price. (Pictured at right is a selection of heirloom tomatoes recently harvested by ColdLife at their organic farm.) There's also a veggie lover's family-size box for $59 and several other options. In addition to the standard selections, customers can create their own combinations or go to the website and add extra items to their regular, weekly deliveries. "We are in the process of expanding the online store to offer a full Organic and Natural supermarket menu of products," Sherman says. "These new products are being added on a weekly basis."
ColdLife just launched its website to customers a few months ago, but they are rapidly adding new clients and expanding their delivery area. Just this past week, they announced that they have added deliveries in Cumming, Conyers, Fayetteville, Lawrenceville, Peachtree City, Suwanee and Dacula.
And ColdLife will soon be expanding beyond delivery. "We are opening organic 'grab n go' stores featuring prepared organic foods and cold pressed juices," Sherman says. They also have an organic juice truck that will serve juices, popsicles, salads and other foods within the Atlanta metro area.
For more information on ColdLife Organics, visit their website, or watch COO Jason Sherman in this appearance on 'Atlanta & Company' earlier this week:
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