Clorox and the environment
From natural cleaning products to water filters and Burt's Bees, the company has several eco-friendly initiatives
Fri, Mar 26, 2010 at 04:15 PM
(Photo: Courtesy of Clorox, greenworkspresskit.com)
There is a significant amount to be said about Clorox and the environment. The company recognizes the importance of conserving our environment and it strives to find sustainable solutions across its manufacturing processes.
The best-known environmental stride that Clorox has taken has been the creation of its Green Works products. Green Works was the first line of natural cleaning products to be created by a major consumer products company. The line even has the approval of The Sierra Club, one of the oldest and most influential environmental organizations in the United States. Ninety-nine percent of Green Works’ ingredients come from natural sources like coconuts and lemons. In addition, the products are biodegradable, free from animal testing and sold in recyclable packaging.
Although most consumers would be able to point to Green Works as one of Clorox’s eco-friendly product lines, they might be surprised to know that Clorox is also the maker of other products that they would readily identify as eco-friendly.
Clorox is the maker of Brita Water Filters. The negative environmental impact of bottled water is well-known, and the easiest way to break the bottled water habit is to use reusable water bottles filled with tap water. Brita Water Filters help those concerned with the quality of their tap water to stay away from the disposable bottles of water. Brita’s Filter For Good Web site educates consumers about water issues and encourages tap water usage over bottled water usage.
Clorox also owns Burt’s Bees, personal products that have long been associated with natural and earth-friendly personal care.
It’s not just eco-friendly products that give Clorox environmental credibility. Clorox’s sustainability goes beyond what consumers see on grocery store shelves. The company has made significant strides in making its manufacturing process more sustainable in all of its brands.
Clorox owns Kingsford charcoal products. One of the key ingredients in Kingsford’s charcoal briquets is wood, and the company purchases waste wood for the briquets from other area businesses that would have otherwise ended up in the waste stream.
Even Glad ForceFlex trash bags are created by Clorox with environmental sustainability in mind. Their stretch makes it possible to fill them without ripping -- saving the use of additional trash bags. Glad also uses nearly all rejected product or scrap plastic in its plastic bag products. If Glad did not use these rejects and scraps, there is a good chance they would go to waste.
Clorox’s eco-friendly measures continue from the manufacturing of its products to the packaging of its products. Ninety percent of the cartons for various Clorox products sold in the United States come from 100 percent recycled content.
Also, environmental sustainability is taken into consideration when it comes to the plastic containers for some Clorox products. The containers for products like Clorox Bleach, Pine Sol and Clorox disinfecting wipes use five million pounds less resin than used in the past.
Water and energy conservation in the company’s manufacturing plants round out the good that Clorox is doing for the environment. The company has also started taking inventory of its environmental footprint at all of its global facilities. It’s using the inventory to understand how it can further reduce Clorox’s environmental impact and achieve its goal of finding sustainable solutions.
Editor's note: Clorox is a sponsor of Mother Nature Network.