Prius commercial paints a human landscape
Fri, Jun 12 2009 at 3:22 AM EST
In honor of Toyota's third-generation Prius, the company wanted to go all-out in their new ad expressing a vision that connects "man, nature and machine."
Called "Harmony," the big idea was to make a colorful, Wizard of Oz-type tableau made completely from costumed people. Water, trees, clouds, mountains, butterflies -- each natural element required a cast of thousands in carefully orchestrated maneuvers.
The production company behind the film was New Zealand-based The Sweet Shop, famous for its lavish production quality. To answer your questions about how in the world they did it, a short "making of" video was released:
To learn more about the new 2010 Prius, read Jim's review on MNN.
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Posted By kathy_katbird - Sun, Jul 19 2009 at 10:10 PM EST
Award winner
If the Prius "Harmony" commercial doesn't win the highest ad awards, there is no justice in the ad world!