Thu, Jan 24 2013 at 9:19 AM
YELP does indeed require a business to pay their hefty advertising fees or YELP will hide, ie: "filter" their good reviews. The company I work for has struggled with this for months. We had a couple of bad reviews, we worked with the customers to address their complaints, but because we wouldn't pay YELP's advertising fees, they hid the overwhelming number of good reviews that we also had. It's extortion, plain and simple. Every time I see a business with the Yelp logo in the window, I feel sorry for them. And this whole reviewer card is ridiculous. I applaud those who would refuse service to someone bearing this card.