Mon, Jul 09 2012 at 5:23 PM
Thank you for an excellent summation of the Automotive Press' reaction to Tesla and an even-handed view of their future success. Tesla is a company making an excellent electric car, that presently, is priced for the wealthy and early adopters. But that is a pathway to future innovation and economies of scale. As I recall the first Blue-Ray DVD players were $1000 in 1996. 6 years later, they cost under $100. I don't think it is crazy or illogical or wishful thinking to envision a plausible scenario where battery costs will drop, thereby allowing Tesla to make a car for "everyman" in the ~$30K range within the next few years. Until then, everyone who can afford one, buy a Tesla, Volt, Leaf or iMiev, thereby subsidizing later electric vehicles. It's called rational self interest. I welcome all who recognize it's power.