Remember Soma, the mighty classy glass carafe and compostable, coconut shell-based water filtration system that worked some serious crowdfunding magic — over $2,300 presales for a grand total of $147,444 raised — on Kickstarter this past winter?
As it turns out, Mike Del Ponte’s San Francisco-based startup is offering much more than a sleek, subscription-based countertop water filter, a product that I described back in December as being the “most show off-worthy water-filtering vessel that I’ve ever stumbled across.”
Although he had to remain mum during the Kickstarter campaign due to the crowdfunding platform’s rules, just yesterday Del Ponte announced that with each Soma sold a portion of the proceeds will go to H2O-centric humanitarian organization charity:water. The funds will help to fund the nonprofit’s well-building efforts in developing areas, areas where over 800 million people lack access to clean drinking water. I guess with this recent development you can now officially refer to Soma as Brita’s more attractive, do-gooding younger sibling, a plastic-free water filter with a noticable aftertaste of philantrophy. Or something like that.
To kick off the partnership with charity:water, Del Ponte and the rest of the Soma crew have wrangled up a few of their favorite storytellers — Shaquille O Neal’s Twitter coach Amy Jo Martin, FocusCatalyst founder Betsy Burroughs, and Glitch Mob honcho Justin Boreta among them — and will be visiting clean water-lacking Ethiopian communities as part of a “life-changing journey.”
You can follow the trip at #SomaThrive. And if you’re looking to get in on the feel-good, clean-tasting Soma action and missed out on the Kickstarter campaign, regular sales of the product will commence this summer.
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