Sir James Dyson, the certifiable genius and industrial design demigod responsible for attention-stealing bladeless fans (but seriously, I recently threw a party and my Dyson Air Multiplier Pedestal Fan was a bigger hit than the watermelon puree and vodka cocktails), revolutionary bagless vacuum cleaners (a popular pièce de résistance for high-end wedding registries), and the finest space heater that $400 buy (the Rolls-Royce of zone heating, of you will), is back with a cordless vacuum-mop hybrid (unfortunately/amusingly) dubbed the Dyson Hard.

As with all Dyson products, the Dyson Hard doesn’t come cheap —the retail price is  $330 — and, because of this, it won’t most likely won't pose any real threat to the Swiffer or other floor mopping products as this Gizmodo headline suggests (you can't wipe those nervous beads of sweat off your shiny brow now, Mr. Clean).  But amongst those who have experienced the many performance-based splendors of Dyson ownership or tech-obsessed newbies looking to streamline their broom closets, I’m guessing it will be a hit. And Dyson disciples mark your calendars: It hits stores Sept. 3.

Explains the good Sir himself:

Cleaning hard floors is frustrating and ineffective. You vacuum, then mop — rigmarole. Propelled by our power dense digital motor, our engineers have designed a machine that vacuums and mops simultaneously. One machine, two jobs — one action.
Some more nuts and bolts of this beautiful machine that, looks-wise, resemblances the highly Dyson Digital Slim vacuum but with a detachable, double-edged cleaner head:
Engineered for hard floor cleaning, the Dyson Hard™ vacuum cleaner combines powerful suction with a wet wipe to remove dust and grime in one action. A double-edge cleaner head sucks up dirt and debris — before and after the wet wipe — with each stroke, leaving the wipe to remove stains and grime.

The Dyson digital motor V2 allows for perfectly poised floor to ceiling cleaning. Lightweight, with a center of gravity firmly in the hand, the Dyson Hard™ vacuum cleaner’s double edged cleaner head can be removed, adding a crevice and combination tool for up top, down below, hard-to-reach and in-between spaces. Remove the wand for cleaning cars and worktops.

Powered by Dyson's Root Cyclone technology, the unit comes with a starter pack of Dyson wet wipes (12-pack refills will be available for $6.99 a pop) in both Hard Floor and Wood Nourishing varieties. The machine is also compatible with other “industry standard-sized” wipes in case you can't quite fully break your Swiffer habit.

Equipped with a lithium battery, the machine can work its magic for up to 15 minutes on a single charge.

There’s plenty more gratuitous sucking and wiping action to be had in the Dyson-produced promotional videos below and over at Co.Design where you can watch a sneaker-wearing knight suck coffee grounds off of a kitchen floor.

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