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Home solar: Not just for home picklers and baby dolphin lovers
In a new ad campaign, solar leasing company SunRun makes it clear that pleasing Gaia is great and all, but the main reason you should consider investing in residential solar? Pleasing your checking account.
Mon, May 14, 2012 at 08:00 AM
I’ve said it before and I’ll say it again: The reason that many homeowners go solar isn’t the result of some kind of deep-seated environmental do-goodery. Rather, to cop a phrase from Sean Combs, it’s (mostly) all about the Benjamins. No doubt that a desire to help save the planet by investing in clean, renewable energy doesn’t hurt, but it’s certainly not a prerequisite. You just have to be a tightwad like everyone else.
To drive this message home, San Francisco-based solar leasing company SunRun recently released a trio of flat-out genius/hilarious commercials that gently mock the hardcore treehuggers amongst us while saying “you don’t have to be a bike-riding, soy flax seed-munching home pickler who loves baby dolphins to invest in solar. You just need to like saving money.” Or something like that.
I’ve embedded all three videos — they’re the work of ad agency Heat — below. My favorite, of course, is the “weird pickler guy" bit featuring an actor who reaches Justin Thoreaux-esque levels of beardy creepiness. And for more on SunRun, you can check out the company’s informative (read: not funny) video webinar series here and here (the second includes questions submitted by yours truly) in which founders Lynn Jurich and Ed Fenster aim to remove the sometimes mind-boggling mystique from solar leasing and financing. And, if so obliged, you can click here for plenty of baby dolphin goodness.
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