IKEA pressures beloved DIY hack site to change name
Needless to say, I am crushed. I don’t have an issue with them protecting their trademark but I think they could have handled it better. I am a person, not a corporation. A blogger who obviously is on their side. Could they not have talked to me like normal people do without issuing a C&D?
IKEAhackers.net was set up in 2006 and truly not with the intent to exploit their mark. I was a just crazy fan. In retrospect, a naive one too. It is not an excuse but that was just how it was when I registered IKEAhackers. Over the last 8 years the site has grown so much that I could not juggle the demands of a full time job and managing IKEAhackers. It also costs quite a bit to run a site this large. Since IKEA® does not pay me a cent, I turned to advertising to support myself and this site.Now by June 23rd, I would need to take down the ads, not earn any income and still advance their brand on this site. Wonderful!
Most of all, no matter how the future of IKEAhackers turns, I want to thank you for being a part of this community. Because of your support over the years the site has grown to be what it is today – a community that I am really proud of. It is a joy for me to showcase your hacks and share your inspiration with the world.
There’s no trademark violation here — the use of Ikea’s name is purely factual. The fact that money changes hands on Ikeahackers (which Ikea’s lawyers seem most upset about) has no bearing on the trademark analysis. There is no chance of confusion or dilution from Ikeahackers’ use of the mark. This is pure bullying, an attempt at censorship.
This is a huge mistake for Ikea, a company that prospers from the devotion of its fans. It's hard to find a person who doesn't foster a little kernel of Ikea love in their heart, like a Swedish meatball warming on a metal rack. IkeaHackers is a place to talk about that love and share creative ideas about it. It's harmless fun, a burgeoning community of fans who are excited about Ikea and the hidden genius of its products. And what's more, it gets more people excited about the company (and into its stores).
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