LED lighting becomes 'iconic' at symbol-generating workshop
Image: The Noun Project/Cree
Back in February, the revolutionary, chocolate Easter bunny-melting wizards over at LED manufacturer Cree set out — with the assistance of The Noun Project — to generate a symbol that represents LED lighting in all of its energy-saving glory during a day-long collaborative workshop held at the company’s North Carolina-based headquarters … a proper Iconathon, if you will. According to Ginny Skalski, Cree social media guru, blogger, and orchestrator of the aforementioned confectionery carnage, the new LED icon “will allow the public and the media to stop using antiquated Edison or swirly CFL bulb designs to symbolize lighting.”
One of the core themes that emerged from the group discussions was that LED is a radically different light source from any of its predecessors. Therefore, we all felt it was appropriate and necessary to break free from any past ‘light bulb’ design elements. LED lighting needed to have its own distinct and identifiable mark. As a group we decided that the two essential elements to the final design were the LED component that produces the light, and of course light itself. The final design honors both of these elements with a three-dimensional diamond shape representing the component and the use of negative space to represent a powerful and focused beam of light.
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