Design devotee blogs about cities, innovation, architecture and green building.
Levi's promotes the right-to-dry movement
Levi's Care to Air Design Challenge handsomely rewards stylish and sustainable home air-drying solutions for clothing.
Tue, Jun 15, 2010 at 08:28 AM
For the past couple of weeks, I’ve been dabbling in (with the help of Seventh Generation
) the art of urban line-drying
. I’ll be blogging about my trials and tribulations in early July but I can tell you right now that as an apartment-dwelling, laundromat-relying urbanite without a backyard, it hasn't been easy.
Although my line-drying skills are admittedly shaky, there is one thing that I never
send through the dryer at my local laundromat: denim. Still, realizing that many folks do choose to dry
their jeans in an energy-guzzling machine
at home or in a laundromat, Levi Strauss & Co
. has partnered with Myoo Create
to launch the Care to Air Design Challenge
, a call for the “the world’s most innovative, covetable, and sustainable air-drying solution for clothing.”
The motivating factor for the challenge? A third-party lifecycle assessment
on a pair of Levi’s 501 jeans that revealed 60 percent of the climate impact is created during the consumer phase with 80 percent of that due to energy-intensive drying. Yikes.
The most effective way to reduce the climate impact of a pair of jeans is to air dry, yet the average U.S. household chooses a dryer. Some communities have even banned clotheslines, calling them unsightly. Well, Levi Strauss & Co. would like to challenge that point of view by finding clothesline designs or other innovative air drying solutions that are undeniably stylish, sustainable and effective.
Levi’s is offering $10,000 (first prize gets a nice chunk of change: $4,500) to be distributed among five finalists voted on by Myoo community members and picked by a panel of judges based on aesthetics, scalability, environmental sustainability, and ingenuity. The entry deadline is July 31, so if you have a concept that you’d like to submit
, get going. If you’re not the designing-type but are passionate about air-drying
, check out all the entries submitted so far
and vote for your favorite. The five finalists will be announced on Aug. 16.
The opinions expressed by MNN Bloggers and those providing comments are theirs alone, and do not reflect the opinions of MNN.com. While we have reviewed their content to make sure it complies with our Terms and Conditions, MNN is not responsible for the accuracy of any of their information.