For the past couple of weeks, I’ve been dabbling in (with the help of Seventh Generation) the art of urban line-drying. I’ll be blogging about my trials and tribulations in early July but I can tell you right now that as an apartment-dwelling, laundromat-relying urbanite without a backyard, it hasn't been easy.
Although my line-drying skills are admittedly shaky, there is one thing that I never send through the dryer at my local laundromat: denim. Still, realizing that many folks do choose to dry their jeans in an energy-guzzling machine at home or in a laundromat, Levi Strauss & Co. has partnered with Myoo Create to launch the Care to Air Design Challenge, a call for the “the world’s most innovative, covetable, and sustainable air-drying solution for clothing.”
The motivating factor for the challenge? A third-party lifecycle assessment on a pair of Levi’s 501 jeans that revealed 60 percent of the climate impact is created during the consumer phase with 80 percent of that due to energy-intensive drying. Yikes.
Reads the official Care to Air Design Challenge page:
The most effective way to reduce the climate impact of a pair of jeans is to air dry, yet the average U.S. household chooses a dryer. Some communities have even banned clotheslines, calling them unsightly. Well, Levi Strauss & Co. would like to challenge that point of view by finding clothesline designs or other innovative air drying solutions that are undeniably stylish, sustainable and effective.
The opinions expressed by MNN Bloggers and those providing comments are theirs alone, and do not reflect the opinions of MNN.com. While we have reviewed their content to make sure it complies with our Terms and Conditions, MNN is not responsible for the accuracy of any of their information.