The Drying For Freedom story starts in 1950's post-war America as corporations profited from domestic growth and increased our reliance on labor-saving, energy-consuming white goods. Companies like General Electric spent millions on marketing strategies including television sponsorship and support for public figures like Ronald Regan. Their aim was to ensure we purchased white goods. It worked and now energy, consumerism, profits and property value comes second to our freedom of choice and the environment.

 

Now, after 60 years of energy consumption we are beginning to understand the impact on the planet. Drying For Freedom will explore the story of our domestic energy love affair, the people who are campaigning against it, the rules our society have created to sustain it and the environmental legacy it is leaving. Whether you live in London, Mexico, Shanghai or a small village in Kenya, everyone washes and dry’s clothes. This fact hasn’t gone unnoticed by corporations who are targeting developing nations with marketing strategies to ensure that the clothes drying cycle repeats.