Although I won’t be attending this year’s Design Miami which kicks off this week alongside Art Basel Miami Beach, I can safely pick out one furniture line making its international debut at the show that I know I would instantly gravitate towards: Neorustica, a beautifully crafted and sustainable 10-piece collection from Brazilian designer Brunno Jaharah.
I’m normally slow to warm to loudly accented, folksy home furnishings, but there’s something irresistible about Jaharah’s line of tables, cabinets and benches.
Maybe it’s the familiar Paul Smith-y stripes. Or perhaps it's the use of eco-friendly materials including scrap wood reclaimed from Brazilian construction sites, water-based paints, nontoxic varnishes, and laminate made from recycled PET bottles. Or it could be the social message that Jahrah incorporates into the Neorustica — each piece is named after a slum in Rio de Janerio since, as the official release says, “Jahara wants to highlight the living condition of people who moved to the countryside into big cities searching for a better life (i.e. improvised homes made from scraps)."
For the line, Jaharah partnered with a furniture factory that specializes in repurposing scrap wood from construction projects to launch a brand called NDT Brazil. For an upcoming furniture line, NDT Brazil will work with one of my favorite American designers, Harry Allen.
Click here to see more of Jahara’s work (that’s the Babilonia Credenza pictured above and below). Or if you’re in Miami attending Design Miami or Art Basel, stop by the Ornare showroom to see his rustic eye candy in the flesh.