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Method's sea trash-based soap bottle to debut this fall
At long last, Method is set to release the world's first soap container — or any sort of container, for that matter — made partially from plastic trash recovered from the beaches of Hawaii.
Tue, Jul 31, 2012 at 3:10 PM
Photo: Peter McCollough/Wired (CC)
Wondering what ever happened to Method’
to transform marine litter collected from the Great Pacific Garbage Patch into laundry detergent bottles? Well, Adam Lowry’s San Francisco-based green cleaning and personal care powerhouse is still at it, but there appears to have been a slight change in plans.
Like other Method bottles, the special edition "Sea Minerals"-scented soap will be made entirely from post-consumer recycled plastic. In this case, 10 percent of it was plucked from trash-strewn Hawaiian beaches by Method and the aforementioned volunteer organizations. The ultimate goal of the scheme isn't just about putting a teeny-tiny dent in the Great Pacific Garbage Patch, but to, in Lowry's words, "raise awareness that the real solution to plastic pollution lies in reusing and recycling the plastic that's already on the planet."
According to Wired
, 3,000 pounds of marine litter was collected last month — National Oceans Month, by the way — in order to create the new sea urchin-inspired soap bottle which will officially launch in November. When released, the soap's packaging will be the first in the world to be made from a blend of PCR (post-consumer resin) plastic and ocean plastic. As mentioned previously, Method teamed up with Los Angeles-based Envision Plastics
for this recycled plastic packaging game-changer.
to read more about Method's coastal cleanup efforts in Hawaii. I passed on Method's last venture
into "theme" packaging in the hand soap department, but I'm looking forward to this one.
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