Although the "right to dry" movement is slowly picking up steam here in the U.S., line-drying your dirty underthings outdoors is decidedly one of the more mundane, un-sexy ways to reduce your environmental impact at home (but it's not like cleaning with baking soda or re-insulating your attic hold any more appeal in the sexy department).
Leave it to the Italians to give the art of eco-friendly, alfresco clothes drying a boost of sparkling sex appeal. As part of the 2010 Milan LED Light Festival that kicked off earlier this month and runs until mid-January, Italian designer Fabio Novembre created “Ieri, Oggi, Domani” (“Yesterday, Today, Tomorrow), a dazzling LED tribute to Italy’s cultural appreciation of clotheslines.
In Italy, unlike in the States where we our deeply attached to energy-guzzling appliances, urban line-drying has long been a way of life. It's as quintessentially Italian as pizza, pasta, and Pavarotti. I should clarify, however, that line-drying is a common practice among Italian women as apparently only 5 percent of Italian men have ever operated a laundry machine).
Writes Designboom of Novembre’s display:
LEDs recreate the forms of clothes hanging on clotheslines, illuminating the street. A highly technical reproduction of a centuries-old practice, the work converses with the dialogue between tradition and modernity. Novembre likens the hanging forms to 'flags of a new Italy, made of fashion, style, and the joy of life.'
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