Design devotee blogs about cities, innovation, architecture and green building.
Milan's festival of 'whites'
Just in time for Christmas, the city of Milan installs a dazzling LED light display portraying not a flock of doves or an assortment of merry elves but a cluster of ... outdoor clotheslines.
Thu, Dec 23, 2010 at 07:29 PM
Leave it to the Italians to give the art of eco-friendly, alfresco clothes drying a boost of sparkling sex appeal. As part of the 2010 Milan LED Light Festival
that kicked off earlier this month and runs until mid-January, Italian designer Fabio Novembre
created “Ieri, Oggi, Domani” (“Yesterday, Today, Tomorrow), a dazzling LED tribute to Italy’s cultural appreciation of clotheslines.
In Italy, unlike in the States where we our deeply attached to energy-guzzling appliances, urban line-drying has long been a way of life. It's as quintessentially Italian as pizza, pasta, and Pavarotti. I should clarify, however, that line-drying is a common practice among Italian women
as apparently only 5 percent of Italian men have ever operated a laundry machine
LEDs recreate the forms of clothes hanging on clotheslines, illuminating the street. A highly technical reproduction of a centuries-old practice,
the work converses with the dialogue between tradition and modernity. Novembre likens the hanging forms to 'flags of a new Italy, made of fashion, style, and the joy of life.'
Beautiful. Read more about the 2010 Milan LED Light Festival, an event that has transformed the city into a “luminous open air theatre,” here
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