Do you live in an area without a residential curbside recycling program? If so and you call the Dallas-Fort Worth area home, keep an eye out for Reimagine
(it’s hard to miss), Coca-Cola Recycling
’s innovative take on beverage container recycling centers.
The Reimagine Beverage Container, a concept developed by Coca-Cola Recycling in partnership with Environmental Products Corporation
aluminum cans and #1 PET plastic bottles. And no, the machine doesn’t discriminate against Pepsi drinkers.
Unlike other recycling centers where you have to feed items into a machine one by one, self-contained Reimagine units accept bottles and cans in bulk. And like a Coinstar for spent bottles and cans, Reimagine tallies up and rewards you for each item recycled, thanks a conveyor belt and optical scanner system that also sorts and crushes items. With points
racked up through Reimagine, recyclers can donate funds to local schools
through the My Coke Rewards Program or enter to win a sweepstakes
Says John Burgess, president of Coca-Cola Recycling:
"We know that people want to recycle but when recycling is difficult or inconvenient, too many used beverage containers end up as waste. We believe that Reimagine will grow recycling by making it easy, accessible and fun.”
Cool. The pilot Reimagine unit will be unveiled
at a shopping center in Arlington, Texas, on Nov. 30 with plans for other units to be placed in Kroger-anchored shopping centers around the Dallas-Fort Worth area. Depending on the success of these machines, Coca-Cola Recycling will expand the program.
Even though I have curbside recycling here in Brooklyn, I could definitely use a Reimagine unit right outside of my apartment building considering the somewhat absurd amount of Diet Coke I go through. (Coffee upsets my stomach and a boy’s got to get his pep from somewhere, right?) From looking at my personal recycling stream, I’m guessing that if I opted to donate to a local school through the My Coke Rewards Program, PS 15 would be renamed PS Matt. Sad but true …
for more info on Reimagine technology.