The Girl from 'Impeenema'
A TV ad campaign in Brazil urges folks to urinate in the shower to conserve water ... and save the rain forests.
Wed, Aug 05 2009 at 3:06 AM
No matter how long we stay in or what kind of showerhead we use, we all have unique shower routines and rituals, some more complex than others. The Brazilian environmental group SOS Mata Altantica
, via a cute, kid-oriented TV ad campaign called "Xixi no Banho," suggests that citizens add one more task to their soaping-up, shampooing, conditioning and shaving routines — peeing.
The group believes that by adding a yellow stream to the morning's shower, one toilet flush can be prevented. If one flush is avoided each day in a single household, 4,380 liters (1,157 gallons) of water is saved per year.
As you'll see in the below, um, "PeeSA," Gandhi, Michael Jordan and Alfred Hitchcock are portrayed emptying their bladders while rinsing off. Now if that's not inspiration for young Brazilians to tinkle in the tub, I don't know what is.
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