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Matt Hickman

The Girl from 'Impeenema'

A TV ad campaign in Brazil urges folks to urinate in the shower to conserve water ... and save the rain forests.

Wed, Aug 05 2009 at 2:06 AM EST
 35

No matter how long we stay in or what kind of showerhead we use, we all have unique shower routines and rituals, some more complex than others. The Brazilian environmental group SOS Mata Altantica, via a cute, kid-oriented TV ad campaign called "Xixi no Banho," suggests that citizens add one more task to their soaping-up, shampooing, conditioning and shaving routines — peeing. 
 
The group believes that by adding a yellow stream to the morning's shower, one toilet flush can be prevented. If one flush is avoided each day in a single household, 4,380 liters (1,157 gallons) of water is saved per year.
 
As you'll see in the below, um, "PeeSA," Gandhi, Michael Jordan and Alfred Hitchcock are portrayed emptying their bladders while rinsing off. Now if that's not inspiration for young Brazilians to tinkle in the tub, I don't know what is.
 

 

Via [HuffPo Green]
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  • Comments

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    • All (35)

    anonymous
    Adam 09/23/2009 09:55 AM

    awesome

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    anonymous
    josh kc 08/18/2009 13:13 PM

    people who thinkz peeing in the shower is gross well so is thier mother

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    anonymous
    Anonymous 08/18/2009 13:10 PM

    whats the big deal its natural and healthy so keep on doing it!!!!!!!

    PEEING IN SHOWER ROCKS

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    anonymous
    BeWaterWise Rep 08/10/2009 09:54 AM

    Installing a ‘water smart flush’ is a good idea for saving water in the toilet. With the fresh water reserve levels dropping rapidly, all of us need to make sure we do all it takes to save every drop we can .This could be simple things like taking shorter showers, checking for leaks in the plumbing, washing only full loads of clothes or dishes etc. all these simple yet inexpensive tips can save you many gallons of water. For some more useful tips on how to use water efficiently visit .... More

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    anonymous
    Sergio 08/06/2009 18:24 PM

    Ok guys...Slow down..at the end of the day It's about "options"..If you do not like this , DO NOT DO IT!!!"......but if this save water and you care....just do it. You can tell me that you save water here and you waste water making paper or something else, but if we all together can start making a difference it's worst it.
    Gracias....Obrigado...Thank you!

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    anonymous
    JR 08/06/2009 11:10 AM

    If anyone else uses the shower except yourself, its just nasty and inconsiderate.

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    anonymous
    Anonymous 08/07/2009 11:16 AM

    Urine from healthy people is sterile! If yours is not, please see a doctor.

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    anonymous
    PCV 08/06/2009 08:30 AM

    I was almost sent back two weeks in boot camp for peeing in the shower.....and I aimed for the drain! Finally.....VINDICATION!!!

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    anonymous
    Anonymous 08/06/2009 08:08 AM

    Despite being scolded for " ****"-ing in the shower as a child by my grandmother, I've continued to break the rules for 30+ years. Viva water conservation!

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    anonymous
    Joe Bagori 08/06/2009 00:24 AM

    From the ountry that uses eight gallons of water to produce one gallon of ethanol.

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    anonymous
    Anonymous 08/05/2009 16:23 PM

    You Americans are really funny. I don't see what the big deal is. I always peed in the shower. Never had fungus, athlete's foot or anything of the kind. Eating McDonald's hamburgers is way more disgusting. Over half of the US population eats crap in their meat and now "oh, peeing in the shower! disgusting! Let's weigh 300 lbs, but peeing in the shower? no way!". Besides, this advertisement does not mean all 190 million Brazilians agree with that. Of course I'm siding with my native country, .... More

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    anonymous
    PeePee Herman 08/06/2009 00:17 AM

    Actually, peeing on your feet will not cause athletes foot and your actually contains Urea which is an ingredient that is found in OTC fungal treatments. Yet, pee alone wont cure athletes foot. :p

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    anonymous
    Anonymous 08/07/2009 11:23 AM

    Urea is also found in many lotions. It keeps your skin nice and hydrated. Portuguese urine used to be highly desirable back in the day before commercial lotions were available. It was also used as a tooth whitening agent!

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    anonymous
    Anonymous 08/05/2009 18:14 PM

    Peeing in shower better than eating McDonald's hamburgers? I say drinking urine is probably better for you than eating a McDonald's hamburger! I'm an American who pees in the shower AND (since I pee more often than I shower) follows the rule: If it's yellow, it's mellow. If it's brown, flush it down.

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    anonymous
    Anonymous 08/05/2009 19:22 PM

    Just a slight correction, for future purposes. The phrase is actually:

    If it's yellow, LET it mellow. If it's brown, flush it down.

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    anonymous
    Anonymous 08/05/2009 15:48 PM

    I've been peeing in the shower for as long as I can remember. I pee right on my feet. I never get athletes foot.

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    anonymous
    Anonymous 08/05/2009 15:40 PM

    Peeing in the shower will not increase the rate of leprosy. Most people are immune to leprosy and it is not highly contagious. Further, a lot of the symptoms traditionally believed about leprosy are wrong.
    http://en.wikipedia.org/wiki/Leprosy

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    anonymous
    Anonymous 08/05/2009 15:32 PM

    Suddenly, it doesn't seem like such a great idea.

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    anonymous
    Ritch 08/05/2009 15:17 PM

    guess this will help with the high rate of leprosy in brazil....

    http://en.wikipedia.org/wiki/File:Lepra_2003.png

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    anonymous
    Anonymous 08/05/2009 19:26 PM

    You are definitely out of the loop and incorrect. I am glad I studied abroad and lived in Brazil last year, to attest to the fact that you are indefinitely incorrect by making such an outlandish statement. Where's the diplomacy?

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    anonymous
    Anonymous 08/05/2009 16:32 PM

    The high rate of leprosy does not have anything to do with peeing in the shower. Have you been to Brazil? I lived there for the first 26 years of my life, so I know what I'm talking about. Unfortunately, Brazil still struggles with poverty, which leads to lack of information, education and access to health care. Therefore, many people end up looking for help when it is too late and the disease is fully developed. You know, I love California, where I currently live, and I've come to love and.... More

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    anonymous
    Anonymous 08/05/2009 15:14 PM

    piss in the sink too!

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    anonymous
    Anonymous 08/05/2009 15:03 PM

    Don't tell George Costanza.

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    anonymous
    Anonymous 08/05/2009 15:15 PM

    It's all piples, what's the difference!?

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    anonymous
    Anonymous 08/05/2009 14:55 PM

    makes me piss
    anyone else??

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    anonymous
    Anonymous 08/05/2009 14:25 PM

    Way ahead of you Brazil!

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    anonymous
    Rodney Stone 08/05/2009 14:18 PM

    I pissed in the shower before it was cool.

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    anonymous
    RHS 08/05/2009 14:11 PM

    They just dont admit it... just aim for the drain.. I do!

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    anonymous
    Bill Signet 08/05/2009 14:35 PM

    "And suddenly, about 50 million dudes out there can declare themselves environmentalists."

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    anonymous
    Anonymous 08/05/2009 13:53 PM

    Portuguese. It's small kids stating: ' if you're from outer space ' (picture of alien) , If you're an athlete (pic of jordan), "if you're a movie star" (pic of King Kong), etc... in funny children voices. Ending with pee in the shower to save wildlife.

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    anonymous
    Anonymous 08/05/2009 13:48 PM

    I already pee in the shower every morning. Saves me the trouble of dealing with morning wood.

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    anonymous
    Pamela Drake 08/05/2009 14:06 PM

    ...yuck.

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    erin.p.fielding
    erin.p.fielding 08/05/2009 13:00 PM

    ...I knew Portuguese. I bet this is even funnier if I knew what they were saying.

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    anonymous
    Anonymous 08/06/2009 11:35 AM

    This is more or less what they say:

    pee in the shower. we want everybody doing it!
    men...
    women...
    children..
    brazillian women...
    ... or not...
    nobles..
    peasants..
    musicians..
    athletes..
    people who are half man/half monster..
    things from the other side (as in ghosts/spirits)...
    brazilian legends..
    greek legends..
    good people..
    not so good people..
    art legends..
    science legends..More

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    anonymous
    Anonymous 08/09/2009 09:27 AM

    This is more or less what they say:
    pee in the shower. we want everybody doing it!
    men...
    women...
    children..
    brazilians... (with Carmen Miranda)
    ... or not...- in case foreigners live here too, this part is not said (with the Statue of Liberty)
    nobles.. (with a king)
    peasants.. (with a frog)
    musicians.. (with an apparent boys band)
    athletes.. (with a basketball player)
    people who are half man/half monster (with Frankenstein)More

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