I’ve long admired the pioneering eco-webstore formerly known as Reusablebags.com but that name? Eh, not so much. I found it clunky and a bit of a misnomer since recently the store, at least in recent years, has offered much more than just a fantastic selection of reusable shopping totes and bags (I rarely leave home without my Workhorse bag). Well, the folks at Reusablebags.com decided it was high time for a facelift and a name change because late last week the site was reborn as reuseit.com.

Founder Vincent Cobb explains the makeover:

For most of our existence, people have known us as ReusableBags.com - the site that spawned the reusable shopping bag movement & raised awareness of the plastic bag problem. However, through our vision & and actions we've always been much more. To embody what we're all about, our store and proprietary line of innovative products are now named reuseit.com (reuse it). The name captures the essence of our proactive spirit to adopting a reusables lifestyle. Of course, ReusableBags.com still exists as part of our information hub with more sites to come - each one designed to raise awareness and educate on a variety of specific consumption issues.

reuseit.com is the new name for our store, which has empowered hundreds of thousands of customers to reduce, reuse & save since its launch in 2003. It's a place where you will find our family of "best of the best" reusables available in many categories so you can eliminate disposables from every part of your life -- from bags and bottles to lunch, household items and beyond. Practical, innovative and high-quality, our offerings give consumers smart alternatives to use and toss items and the false promise of cheap reusables flooding the marketplace.

reuseit is also the name we've adopted for our proprietary line of reusables (formerly known as ACME Bags). While we'll stay true to our core of offering outstanding reusable bags, this name change allows us to grow beyond just bags. You'll find the same philosophy we've always embraced - offering everyday basics that are practical, durable made from safe, sustainable / high-performance materials in accordance with Fair Labor / Fair Trade practices.

If you weren’t familiar with Reusablebags.com be sure to check out reuseit.com. It’s a beautifully designed, easy to navigate, and informative site with something for everyone. Most importantly, reuseit.com is much more than an online retailer — it’s an organization that truly walks the walk.

To celebrate the official launch of reuseit.com, here’s a look at a few new, home-centric items available on the site that I thought you might enjoy. Happy shopping … and reusing. 

Blue Q I'm Not A Paper Towel Large Kitchen Towel ($9.95)

Coffee Filter Straw by Wisdom Wands ($19.95)

Bobble Filtering Reuseable Water Bottle ($9.95)

Reuseit Biodegradable Garbage Bags ($6.95)

All-Purpose Silicon Lid, Magic Covers by Kuhn Rikon ($14.95)

Matt Hickman ( @mattyhick ) writes about design, architecture and the intersection between the natural world and the built environment.