30 Green Days Challenge: SC Johnson follows 4 families to inspire green habits
The thought of doing everything we could or should do for the environment can be “deer-in-the-headlights” overwhelming. But when we actually make efforts, it makes us feel great. In fact, according to a recent survey by GFK*, 75 percent of Americans say they feel good when taking steps to help the environment.
SC Johnson launched a 30 Green Days Challenge on March 17, 2014 to help make green choices more manageable. The blog-based program will follow four families as they make a green choice a day, sharing their experiences on the Green Choices blog and throughout their own social networks. The four families leading the challenge are:
- Sheena Tatum of Sophistishe, stay-at-home wife and mom of two from Valparaiso, Indiana.
- Katie Goodman, author of Good Life Eats Etc. from Boulder, Colo.
- Liz Jarvis, of The Mum Blog, mom and travel enthusiast from London.
- Jill Amery of Savvy Mom, a mom and online publisher from an island off the coast of British Columbia.
At the end of the 30-day challenge, SC Johnson will provide each of the four families $10,000 to put toward an environmental effort in each local community.
In the words of Kelly M. Semrau, Chief Sustainability Officer, SC Johnson, “What’s exciting about #30 Green Days is that it’s centered on real families and real experiences. Whether it’s a trial, tribulation or triumph, there are learnings about sustainable behavior that can inform and inspire others.”
To get tips and inspiration use the hashtag #30GreenDays on social media or go to the Green Choices blog where there's resources to help families develop their own 30 Green Day plans. Free calendars, tip sheets and other materials are available, as well as information on green products from SC Johnson.
*GfK’s The Environment: Public Attitudes and Individual Behavior – A Twenty-Year Evolution